Raising Your Voice for Health Care and Your Patients: Leveraging Social Media

As we have witnessed throughout the COVID-19 pandemic, social media platforms have been a powerful communication tool to quickly share changing public health pandemic guidance and emphasize the importance of advocacy. Health care teams are being bombarded with questions from patients based on inaccurate information they are reading and watching across the major social media platforms of Facebook, Twitter, YouTube, Instagram, Snap Chat, and TikTok. As one of the most trusted sources of medical information among their patients, health center care teams are well-positioned to professionally join the social media discussion and bring accurate health information to their patients on the social channels they follow. In this session, participants will learn how to use social media channels to amplify their professional expertise, advance advocacy efforts, and effectively share accurate health information and raise advocacy awareness for issues disenfranchising our communities. Discussion topics will include how to develop a presence, where to find content, how to participate in what’s trending and best practices that apply to various channels, as well as best practices for identifying and responding to misinformation.