Going Beyond the Donate Button: Being Ready for Increased Online Giving

Date

August 27, 2018

The nonprofit sector, including community health centers, are seeing online donations increase rapidly. Health centers must create an online presence that is enticing to potential donors and partners. Additionally, they need to balance their storytelling and explanation of offerings, while making the donation experience simple and easy for donors. In a world of Facebook fundraisers, “ice bucket” challenges, and everyone hoping their request goes “viral,” how can health centers navigate the world of online donor cultivation while staying true to their mission? Panelists will discuss strategies for creating an engaging online experience for current and potential donors. As health centers explore ways to diversify their revenues, individual donor engagement is essential to that. Panelists will also highlight their approach to building their online presence for donors and discuss how they go beyond the 'donate' button in engaging these audiences.

Speakers

Lindsay Farrell, MBA, FACMPE

President and CEO, Open Door Family Medical Center

Jason Patnosh

Associate VP, Development and Innovation, NACHC

Julia Liou, MPH

Chief Deputy, Administration and Development, Asian Health Services

Courtney Clark

Managing Director of User Experience, Forum One

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