Mike Regan joined Cherry Health in 2011 and is currently the Chief External Relations Officer, where he works closely with the health center's board of directors. Prior to the merger of Proaction Behavioral Health Alliance (Proaction) into Cherry Health, he had served as Proaction’s CEO since 1991. Proaction was a statewide, nonprofit health care organization based in Grand Rapids, Michigan that provided substance abuse and mental health treatment and prevention services.