PFD2 - Communicating and Advocating the Value of Health Centers at a Time of Funding Cliff Fatigue - RECOMMENDED FOR YOUNG PROFESSIONALS

In communicating their value and the critical importance of ongoing support for their mission, community health centers must compete in a crowded field with numerous other programs and various other public funding priorities. As health centers face yet another funding cliff deadline in 2019, it is especially important that their compelling story stands out in the media and among policymakers – including newly elected Members of Congress. This session is designed to help health centers lay the groundwork for a comprehensive communications plan and provide innovative ideas for visual storytelling techniques that will help them get their messages heard.