From Storytelling to Cultivating Funding Partners and Everything in Between: Developing and Managing Relationships with Corporate Partners (In-Person Only)

In a current environment where misinformation spreads faster than truth, health centers and NACHC need to get on offense, when it comes to information about COVID-19, to protect vulnerable patients who can sometimes be used as political pawns in social, safety-net, and immigration debates; and to build a resilient wall of information against naysayers who may criticize health centers falsely as second-rate care. Building the capacity and the revenue support for health centers, beyond their HRSA grant and existing patient revenues, is essential at this moment in time. Health centers are approached by and engaging with more and more corporations daily. This may be through local grocery stores or as beneficiaries of national grants as part of a corporate giving strategy. These partnerships also bring levels of engagement on communications, marketing the relationship, and engaging with employees -- all new experiences for some health centers. Telling the health center story helps to spread the word about the many ways chcs impact the provision of quality health care in this country and, as a result, can also increase opportunities for new partnerships and funding. This workshop is ideal for leaders, staff, and board members focused on communications, development, and marketing. Attendees will have the opportunity to engage with other participants about their own plans to boost partnership engagement efforts with corporations.