Building brand recognition and credibility is usually associated with known organizations like Nike, Google, Apple, etc. Building and protecting a personal brand is no different. Whether you are just getting started in your career, climbing the ladder, or a seasoned C-Suite executive, personal brand is a 24/7 commitment to excellence. In this session, we discuss what you must do to build and protect your personal brand and the importance of this effort not only to you, but the organization you work for or lead. The presenter will explore what you need to do to assure your brand is aligned with your aspirations while helping you understand the landmines that can derail you along the way. You will leave with tips and tricks to help you build and protect your own brand as you move throughout your career.