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2018 Community Health Institute & Expo


CME2 - Going Beyond the Donate Button: Being Ready for Increased Online Giving


Aug 27, 2018 1:30pm ‐ Aug 27, 2018 3:00pm

Description

The nonprofit sector, including community health centers, are seeing online donations increase rapidly. Health centers must create an online presence that is enticing to potential donors and partners. Additionally, they need to balance their storytelling and explanation of offerings, while making the donation experience simple and easy for donors. In a world of Facebook fundraisers, “ice bucket” challenges, and everyone hoping their request goes “viral,” how can health centers navigate the world of online donor cultivation while staying true to their mission? Panelists will discuss strategies for creating an engaging online experience for current and potential donors. As health centers explore ways to diversify their revenues, individual donor engagement is essential to that. Panelists will also highlight their approach to building their online presence for donors and discuss how they go beyond the 'donate' button in engaging these audiences.  

Speaker(s):

  • Lindsay Farrell, MBA, FACMPE, President and CEO, Open Door Family Medical Center

Moderator(s):

  • Jason Patnosh, Associate Vice President, Partnership and Resource Development, NACHC

Speaker(s):

  • Julia Liou, MPH, Chief Deputy, Administration and Development, Asian Health Services
  • Courtney Clark, Managing Director of User Experience, Forum One

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