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2021 CHI

CMB3 - Resetting Fundraising Expectations as Health Centers Emerge from COVID-19

Aug 23, 2021 3:15pm ‐ Aug 23, 2021 4:30pm


In February of 2020, fundraising and development staff at health centers across the country were likely getting ready for their spring events, new capital campaigns, partnerships with new local or state foundations, and looking ahead towards their 'ask' schedule for the year...and then COVID-19 changed everything. Events were canceled, funded projects had to be redesigned quickly, and emergency revenues were sought to fill immediate drop-offs in patient revenue. Close to 18 months later, health centers have reset their paused fundraising efforts and are looking ahead. While building back from COVID-19, health centers are determining ways to continue to engage first-time donors and the good will earned for the frontline workforce; planning for sustainability coming out of the wealth of new, short-term, and one-time federal resources; and continuing to build the systems that support robust health center operations. Panelists will share their experiences over the past 18 months, and more importantly, their outlook for what is needed in the years to come regarding support from private foundations, donors, and other non-federal resources.

Learning Objectives:
  • Assess their organization's experiences during COVID-19 and the impact on their fundraising/development operations.
  • Apply panelist recommendations on how they should look forward to adjustments on their fundraising/development plans.
  • Identify ways they can re-engage first-time donors who gave as a result of COVID-19.


  • Sonya Bruton, PsyD, MPA, President and CEO, CCI Health and Wellness Services
  • Wade Erickson, Chief Executive Officer, Horizon Health Care, Inc.
  • Misty Lewis, MBA, Director, Foundation and External Affairs, HealthNet Community Health Centers


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