Marketing Toolkit

Marketing Toolkit

Publication Date: February 28, 2020


This Marketing toolkit allows you to assess your organization’s communication strategy and to develop effective marketing goals.

Phase I: The Communications Audit is designed to assess your current online and print resources for consistency, branding and relevant messaging to your target audience.

Phase I Communication Audit Template

Phase II: The Marketing Plan template is designed to update, or develop, marketing goals for your organization. It is recommended that you identify clear objectives and strategies for your various communication channels. The template allows you to identify how you will promote your services to ensure clear messaging and create a strategic marketing plan to be reviewed bi-annually.

Phase ll Marketing Plan Template

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The Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of an award totaling $6,375,000. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by HRSA, HHS, or the U.S. Government. For more information, please visit


Credits: None available.