**SPECIAL MEET & GREET SESSION with the Ad Council: Learn About Their New Rural COVID-19 Vaccine Education Initiative**

DATE/TIME: Tuesday, November 16, 2021 6:00pm-6:45pm ET

Join NACHC and staff from the Ad Council to learn about the Ad Council’s new video campaign featuring stories of rural Americans from across the country and their decision-making journey to get vaccinated. Get tips on how PCAs, HCCNs and Community Health Centers can use these materials. You’ll hear from the Ad Council regarding what the research shows about building vaccine confidence. The Ad Council is a national advertising organization that produces high-quality public service announcements (PSAs) on behalf of nonprofit organizations and federal agencies. It’s operated for over 70 years and is known for campaigns such as Smokey the Bear/”Only You Can Prevent Forest Fires” and “Friends Don’t’ Let Friends Drive Drunk”.

The Ad Council’s rural vaccine campaign includes:

• Videos – This series of videos, spanning the diversity of rural America, highlight the vaccine and COVID-19 stories of seven families navigating their vaccine decision process.
• New rural toolkit – Contains message guidance and tips for how to approach conversations with empathy and without judgment. Also has videos and social media graphics.
• Print -- We’re distributing two rural-focused MAT releases – prepackaged newspaper content for smaller local papers.
• Radio -- New live announcer copy and seasonally focused downloads for stations in English and Spanish.

REGISTRATION LINK: Registration for this session is free and separate from the conference. If you wish to participate in this special session, please register via this link: https://forms.gle/pfcRJvTxEn64F5RL9. NACHC will email the zoom meeting link and details to the registrants prior to the session.

AUDIENCE: This session is for all staff of PCAs, HCCNs, and NTTAPs. PLEASE NOTE - Participants do not have to be registered for the conference but do need to register to participate in this session.

Tuesday Nov 16^th 10:00 AM ET SPONSOR: Centering Health Institute TITLE: Centering – Improving Health by Transforming Care in Centering® Groups

Wednesday Nov 17^th 10:00 AM ET SPONSOR: Capital Link TITLE: Capital Link: PCA Collaborations and “Sneak Peek” of FQHC Trends During COVID

Sponsor Sessions

Tuesday, November 16, 10:00am ET:

• "Centering – Improving Health by Transforming Care in Centering® Groups" - sponsored by Centering Health Institute

Wednesday, November 17, 10:00am ET:

• "Capital Link: PCA Collaborations and “Sneak Peek” of FQHC Trends During COVID"- sponsored by Capital Link

The Sponsor Directory features companies and organizations that provide solutions to the issues facing health center operations. The Sponsor Directory will be available only during the CHI Conference. You will be able to attend Zoom sessions, have 1:1 appointments, download white papers, and more. Be sure to thank our Sponsors for their support!

Sponsor Directory

The Sponsor Directory features companies and organizations that provide solutions to the issues facing health center operations. The Sponsor Directory will be available only during the PCA & HCCN Conference. You will be able to attend Zoom sessions, download white papers, and more. Be sure to thank our Sponsors for their support!

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